“To be candid, Twitter sounds idiotic at first. It’s true. But it’s also true it’s changed my life and career a bazillion ways. I’ve gone from homebound mom of two babies under two to solidly booked, traveling around the world and extraordinarily well-networked. All my work now comes from people I know through Twitter. All of it. Not only do all my clients come from Twitter, by the time someone contacts me, they thoroughly understand how my mind works and have already decided I am the one for the project.” —Global Neighbourhoods: SAP Global Survey: Pistachio’s Laura Fitton
“BT is also offering an internal social network. But just like Facebook and Twitter, it won’t work unless it attracts a crowd. Rangaswami can’t force anyone to use it. It would be fruitless to try. To hear Rangaswami describe it, all his team can do is provide tools and watch. There’s a lot to look at… “We’ve spent years talking about the value of the water-cooler conversations,” he says. “Now we have the ability to actually understand what these relationships are, how information and decision-making migrate. We see how people really work.” Why does this matter? The company can spot teams that form organically, and then can place them on targeted projects. It can pinpoint the people who transmit ideas. These folks are golden. “A new class of supercommunicators has emerged,” he says… Good networkers have always had their ways to work around the direct reports and dotted lines diagrammed on company charts. They’ve created informal networks. Now, with social media, they have a fast-expanding set of tools to extend these relationships, and even to change their companies.” —Beyond Blogs is rife with insight if you consider yourself to be a business person… a must-read.
“We leave a message with the press department. A day passes. We wonder if we should try another number before it strikes us how silly we’ve been. We can go straight to the person! That’s what social media lets you do. We leave a comment on Rangaswami’s blog, ConfusedofCalcutta, and promptly get a reply. He’s flying to San Francisco, but he leaves his Facebook and Twitter contacts, along with a cell phone number.” —Beyond Blogs