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Posts tagged business models

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Aloha class, today our subject is business evolution. To start, let’s search for “Google”

Google is popping up on my radar a lot lately. To wit:

  1. The Evolving Mission of Google, by David Carr for the New York Times

    “Up and down its ranks, Google executives will tell you without fail that Google is not a media company, that its organizes and manages content, but stays away from producing it. It’s an article of faith at the Internet giant. But it’s also beginning to show strain as Google moves into new territory.”

    Jonathan Glick, chief executive of Sulia, a media company that filters and publishes real-time content from Twitter, said that Google is in a new land.

    “They are moving down a road where they are now thinking of the motivation of people who produce content in addition to the content itself,” he said.

  2. Google’s Quest to Build a Better Boss, by Adam Bryant, also for the New York Times

    “In the Google context, we’d always believed that to be a manager, particularly on the engineering side, you need to be as deep or deeper a technical expert than the people who work for you,” Mr. Bock says [Laszlo Bock, Google’s vice president for “people operations,” which is Googlespeak for human resources.]. “It turns out that that’s absolutely the least important thing. It’s important, but pales in comparison. Much more important is just making that connection and being accessible.”

    Project Oxygen doesn’t fit neatly into the usual Google story line of hits (like its search engine) and misses (like the start last year of Buzz, its stab at social networking). Management is much squishier to analyze, after all…

  3. Google launches Think Quarterly magazine, by Josh Halliday for guardian.co.uk.

    The quarterly magazine is designed by creative agency The Church of London. It features no advertising and is free to view. Most of the content is produced by Google staffers.

    The 64-page publication — Google calls it a book — is only available online. Readers can either browse in a Flash-based pseudo magazine format, flipping pages with their mouse, or can read web-optimized versions of each article.

    The whole thing is beautifully designed and well put together. The theme for this first issue is “Think data,” and articles include an interview with Vodafone UK CEO Guy Laurence, and another with “data superstar” Hans Rosling.

    Matt Brittin, Google’s managing director in the UK and Ireland, wrote in Think Quarterly’s first issue:

    “At Google, we often think that speed is the forgotten ‘killer application’ – the ingredient that can differentiate winners from the rest. We know that the faster we deliver results, the more useful people find our service.

    “But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.

    “Our first issue is dedicated to data – amongst a morass of information, how can you find the magic metrics that will help transform your business? We hope that you find inspiration, insights, and more, in Think Quarterly.”

I’m impressed… take a look, and bookmark for your weekend reading. There’s a RSS feed, and Twitter stream too.

Clearly, Google is doing some soul searching. And when you are a super-power as big as they are, that has got to be a good thing.

They have fun too: Google Goes Gaga for Lady Gaga (Who Are We to Complain?)


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