Seth's Blog: Lousy tomatoes and the rare search for wonder
Another on wonder from Seth Godin, bringing this concern back to our working/consuming generations and our need for more visionary thinking.
As an aside, I was thinking the same thing about Costco on our last visit there. They have so much buying clout and geographic reach, and yet they do such a lousy job at bringing seasonal goodness to our local shelves. Visiting them is often so much of the same just-okay-ness and mediocrity.
