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Posts tagged entrepreneurship
In addition to conceptual thinking:
Another critical concept is framing. One key to entrepreneurs’ success is that they frame things differently, they connect existing dots in unique ways. The two guys who started Method, for example, frame-changed the market for sustainable cleaning products from a “suffering-is-good-for-you” space to a “cool-design-that’s-good-for-the-planet” space.
We also need to know a lot more about “meaning,” not just the data gathered by ethnography but knowledge that takes us much deeper into understanding culture. We need to know more about shared spectacle and why we crave it, and how honing craft and skill to near perfection can enable you to make and do the unique—which is what entrepreneurs do.