Seth's Blog: The 5000th post*
Seth Godin hits a significant milestone:
I’ve done this longer than any professional project I can remember, and I still consider it a joy and a privilege. I write and edit every word myself, and always have. This is me, unvarnished.
Thank you for letting me write this blog for you, and thank you for being along for the ride.
Showing up daily isn’t my challenge—it’s learning to live with the fact that I can’t say everything I want in a single post, that the trade-off of reaching people easily is that you can also lose people easily. It’s a journey, for both of us, and I’m thrilled to be taking it with you.
I think he’s only referring to Seth’s Blog and not the columns he once wrote for Fast Company, and if so, the constancy and consistency of his ‘professional project’ is truly amazing, as is his ‘shipping’ quality.
I say that as a blog project experimenter; I’m on blog reinvention #3 with www.ManagingwithAloha.com (and I don’t mean a platform or design change, but a content reinvention), which is blog #9 altogether for me. That’s not counting this Tumblr, which I’ve never really thought of as a blog, but as a reader’s lifestream floatie.
Seth continues:
My biggest surprise? That more people aren’t doing this. Not just every college professor (particularly those in the humanities and business), but everyone hoping to shape opinions or spread ideas. Entrepreneurs. Senior VPs. People who work in non-profits. Frustrated poets and unknown musicians… Don’t do it because it’s your job, do it because you can.
The selfishness of the industrial age (scarcity being the thing we built demand upon, and the short-term exchange of value being the measurement) has led many people to question the value of giving away content, daily, for a decade or more. And yet… I’ve never once met a successful blogger who questioned the personal value of what she did.
I’m one of those bloggers who doesn’t question it, for indeed, that “personal value” is huge. I share in his surprise.
Another surprise for me, is that there are so many people - in business in particular - who don’t read blogs, or so they say… I wonder what they are reading when they surf the web, for it’s kinda hard not to end up on a blog when doing a search nowadays. I asked a workshop audience of 28 this past week (all very tech savvy, immediately checking their smartphone and laptops at the beginning of every break), “Who reads blogs?” and only 3 hands went up.
If you are in business today, and you read business blogs, you have a huge competitive advantage - use it. And I’ll be blunt: The conversations I have about business with book readers and blog readers are far more interesting conversations for me; we exchange knowledge with each other, but we also build on it within that conversation. True to form, those 3 people who raised their hands in my workshop asked the best questions, and engaged with their learning in what I consider, and immediately took notice of, as a more advanced learning process: They were the deep thinkers of the group, and they were the knowledge/relevancy connectors.
If you are reading this on Tumblr right now (versus another RSS linkage connection) good for you! Keep reading, keep writing/blogging/publishing and/or journaling, and keep learning.


